Founder, Communication Coach
Teri Goudie is an international media coach and communication strategist. She is a former ABC News journalist and newspaper columnist. Goudie is proud to be on call with some of the most influential and dynamic leaders of our time. Her approach is energetic and the results are long lasting. The goal of each session is to surprise and delight with unexpected value and inspiration.
Goudie emphasizes the importance of putting powerful ideas into a few well selected words and building brand reputation through the power of storytelling. Outcomes, not output, is the goal. Clients should be able to measure communication success through business results, loyalty, and behavior change.
She teaches the need for comparative proof points, and the joy of personalizing even the most complex information. During her sessions, people learn how to crystallize their story and create the ultimate one-minute elevator pitch.
Goudie graduated from Northern Illinois University with a degree in Broadcast Journalism. She is married to ABC News reporter Chuck Goudie and has five children. She is an avid marathoner, triathlete and mountain climber. Goudie loves film, literature and dedicating her volunteer time to family causes.
Caylen Bufalino teaches a strategic way to create impactful messaging in a Twitter world. She offers ten years of experience working with leaders and consumer advocates in the world of food, technology and healthcare.
Bufalino began her career as an Oscar Mayer Hotdogger. She traveled the country in the beloved Wienermobile, using communication as a way to raise brand awareness for Kraft Foods. She went on to work for both Edelman and Weber Shandwick Public Relations. In her agency work, Bufalino created and executed campaigns for large brands including Microsoft, the National Pork Board and Dairy Management Inc.
Bufalino is known for her ability to create, amplify and connect messages to media, consumers and stakeholders. As a member of Goudie Media Services, Bufalino has helped take leading technology companies public, trained the new class of spokespeople for the Academy of Nutrition and Dietetics and coached engineers who worked on the disappearance of Malaysia Flight 370. Bufalino is a graduate of the University of Missouri and currently lives in Chicago with her husband and son Henry. She is passionate about running, healthy cooking and the local food scene.